Overview
Tight End University is a 3-day NFL event in Nashville, Tennessee, hosted by George Kittle, Travis Kelce, and Greg Olsen, designed to unite tight end players from across the league, foster camaraderie, and celebrate the position’s impact on the game. LTPR+ was brought on to elevate the experience through strategic activations, luxury gifting, and thoughtful design for the Hospitality Center, ensuring each element reflected the premium nature of the event.
Our team conceptualized and executed curated gifting experiences, designing custom packages that were both meaningful and memorable for attendees. We also developed and implemented immersive event activations that combined functionality, aesthetics, and fan engagement, while overseeing the design and flow of the Hospitality Center to create a seamless and high-touch environment. LTPR+ partnered closely with the hosts and NFL partners to ensure every detail aligned with the event’s vision, creating an experience that left a lasting impression on players, coaches, and media alike.
As Tight End University continued to grow in scale and visibility, the event presented a unique challenge: delivering experience for elite NFL talent while managing complex logistics, multiple brand partnerships, and heightened media attention. With athletes, their significant others, sponsors, and media all in attendance, every detail needed to feel intentional, elevated, and cohesive.
This year also marked a pivotal opportunity for TEU, its first moment on a national stage. The event required an experiential strategy that not only met the expectations of high-profile guests, but also elevated the TEU brand into a nationally recognized, premium event while creating meaningful value for partner brands.
Challenge & Opportunity
Objectives
LTPR+’s goal for Tight End University was to elevate the overall attendee experience, creating an environment that was memorable, immersive, and aligned with the premium nature of the event. Our objectives included curating thoughtful gifting experiences, designing engaging activations, and crafting a Hospitality Center.
We aimed to ensure that every element, from luxury gifting packages to interactive event experiences, provided meaningful enjoyment and connection for players, their families, and significant others, while reflecting the prestige of the NFL and the vision of the hosts. Also, LTPR+ focused on strategically positioning Tight End University as a best in class offseason event, delivering authentic value for partner brands through intentional integration and elevated guest engagement.
By blending strategy, creativity, and attention to detail, LTPR+ sought to enhance the overall brand experience, strengthen long-term partnerships, and create lasting, positive impressions for all attendees.
LTPR+ approached Tight End University with an experience-first mindset, focusing on guest journey, brand alignment, and operational excellence. Our strategy centered on curating premium partnerships, delivering hands-on activations that encouraged participation, and designing spaces that felt elevated yet welcoming.
We prioritized a balance between national and local brands, ensuring a mix of household luxury names and Nashville based businesses to foster both prestige and community integration. From ideation to execution, every detail, from gifting flow to activation placement, was intentionally designed to enhance the overall atmosphere while supporting TEU’s long-term brand growth.
Strategy & Approach
Execution
LTPR+ executed a full-spectrum event experience, combining luxury gifting, immersive activations, and curated social experiences designed to leave a lasting impression on players and their guests.
Our team secured over $1.2 million in premium gifting, partnering with top-tier brands including Allergan, Clarins, Peter Thomas Roth, Joanna Vargas, BÉIS, Skindie RX by Indie RX, Thorne, Zenni, Patchology, LMNT, and many more. Each gift was thoughtfully curated to provide utility, enjoyment, and a memorable keepsake that reflected the prestige of the event.
We designed and implemented activations that engaged attendees and elevated their experience, including Diamond Glow facials, Indie RX injectables, Arete IV therapies, The Spark Collection for permanent jewelry, and custom Justin Boots fittings. LTPR+ also coordinated Claire Kittle’s Ladies Luncheon, bringing together small Nashville boutiques and local businesses to create a high-end pop-up shop experience at Hampton Social, featuring brands like Wood + Wolfe, I’m Here For The Game, City Boots, Brother Gee, The Spark Collection, and UAL.
In addition, we produced the inaugural Schools Out TEU Pool Party, featuring a co-branded Turtle Box waterproof speaker that floated in the pool and tied into the event theme. Every element, from gifting and activations to pop-ups and social experiences, was carefully planned and executed to maximize engagement, create memorable moments, and strengthen the event’s brand presence, ensuring that players, their families, and guests left with experiences they would never forget.
Scope of Services
LTPR+ served as a full-service partner, overseeing every aspect of the event from strategy to execution. Our responsibilities spanned event branding and brand management, gifting strategy and logistics, VIP services, partnerships and collaborations, market research, and strategic development.
In addition, we led outreach and community integration efforts, ensuring meaningful connections with both national brands and local Nashville businesses. LTPR+ also handled content creation, photography, videography, and graphic design, capturing the experience while maintaining cohesive brand storytelling across all touchpoints.
By managing both the creative vision and operational execution, LTPR+ delivered a seamless, elevated experience that aligned with the prestige of Tight End University and its audience.
Coverage
For the first time in Tight End University history, the 2024 event received national broadcast coverage, marking a major milestone for the program. In partnership with the NFL, TEU produced a dedicated special that aired on CBS on October 26, 2024, strategically scheduled the day before National Tight Ends Day. The broadcast reached over 959,000 viewers, significantly expanding the event’s visibility and cultural reach.
Beyond the televised special, Tight End University generated widespread media attention across 375+ platforms, resulting in over 450 million impressions. Coverage spanned major sports and entertainment outlets, including Barstool Sports, SiriusXM NFL Radio, NBC Sports, BroBible, and Awful Announcing, further amplifying the event’s presence across digital, social, and broadcast media.
This level of exposure elevated Tight End University from a premier player-focused event to a nationally recognized NFL moment, reinforcing its relevance, credibility, and influence within the sports and media landscape.
Click here to view the Tight End University broadcast special.
Results & Impact
Secured $1.2M+ in curated luxury gifting, marking the most expansive gifting experience in TEU history
Delivered multiple immersive activations, increasing guest engagement and time spent within branded environments
Successfully launched new event moments, including the inaugural Schools Out TEU Pool Party
Supported TEU’s first-ever national broadcast, reaching over 959,000 viewers on CBS
Generated 450M+ impressions across more than 375 media platforms
Strengthened long-term relationships with partners, extending LTPR+’s involvement into future TEU events
Conclusion
Through strategic partnerships, industry relationships, and meticulous execution, LTPR+ delivered the most expansive and elevated Tight End University gifting and activation experience to date. Our work extended far beyond securing brand participation; it encompassed comprehensive event planning, experiential branding, logistics management, research, and content creation.
By thoughtfully representing both Tight End University and its partner brands, LTPR+ created an environment where luxury, community, and storytelling intersected. The result was an unforgettable experience that not only elevated TEU’s presence on a national stage, but also honored the time, creativity, and investment of every brand involved; setting a new benchmark for future events.
