Overview
Founded in 2016, Get Into the Limelight is a tanning company founded by Lindsay Schneider, highlighting a sulfate-free, paraben-free, and 100% vegan self-tanning products that smells like chocolate.
Objectives
LTPR+ was tasked with a cross-marketing campaign for the tanning company, Get Into the Limelight.
Secure a second company that aligns with Get Into The Limelight objective for a co-branded cross-marketing collaboration
Design new branding for the collaboration between the two companies
Foster new relationships and utilize existing relationships with other brands to participate and include products in the PR package
Create a visually striking PR package and a unique, buzz-worthy campaign from conception to execution worthy of going viral
Strategize and assemble an exclusive list of micro to macro influencers who will receive the PR package to generate viral, social media buzz, engagement , increase brand awareness and sales
Create all content surrounding the project as well as well as roll out content to maximize visibility and virality
Execution
After 4 months of preparation, LTPR+ planned and executed a premium PR package– custom fridges filled with everything you could need for Galentine’s Day including custom Get Into the Limelight tanning products x Spade and Sparrows wine!
Each fridge included a thoughtful selection of premium products, such as:
Custom Get Into the Limelight x Spade and Sparrows tanning and wine bundle
Frigidaire pink mini fridges
Stylish glassware from Anthropologie
Luxe candles from Big Ass Luxuries
Party games from What Do You Meme
Complimentary tickets to Thunder From Down Under in Nashville
Poppy & Peep Chocolates
Kaitlyn Bristowe’s favorite Spicy Jalapeño Rosé Spritz recipe
To create an unforgettable experience, Kaitlyn Bristowe personally delivered the fridges—alongside escorts from Thunder From Down Under, resulting in genuine surprise, excitement, and high-impact social media engagement from recipients.
This activation exemplifies LTPR+’s ability to merge celebrity partnerships, brand collaborations, and influencer strategy into a cohesive and memorable campaign.
“This is the coolest thing EVER!”
-Jessie James Decker
“The highlight of my week”
-Logan Rae Hill
“Coolest PR delivery ever”
-Tia Booth Mock
“Oh my god this is the best PR Package ever!”
-Kristin Cavallari
Conclusion
This cross-marketing campaign was a great way for LTPR+ to exercise and demonstrate what we are capable of when it comes to creative projects. Our client was THRILLED with the product we created and the coverage her brand received and all collaborating brands were ecstatic to be included. We are grateful for the opportunity to have full creative freedom over a project so visionary.