X HANNAH BROWN
3.27M+ Views Through a Strategic Trade-Based Influencer Partnership
LTPR+ partnered with celebrity influencer Hannah Brown to showcase 360 Blue’s luxury coastal properties through an immersive Instagram Story sequence and a high-performing grid post. Executed entirely as a trade-based (non-cash) partnership, the campaign generated 3.27M+ views, 38,000+ profile visits, and six-figure earned media value, demonstrating the power of strategic influencer alignment and experiential storytelling.
Client Overview
360 Blue is a leading luxury vacation rental company offering elevated coastal experiences across Florida’s Emerald Coast and other premier destinations. Known for its thoughtfully designed properties and exceptional service, 360 Blue caters to discerning travelers seeking premium, design-forward beachfront stays.
360 Blue sought to expand brand visibility among a high-value, aspirational audience while driving both top-of-funnel awareness and mid-funnel consideration. The brand wanted to increase meaningful Instagram traffic, inspire future travel and bookings, and leverage social storytelling to position 360 Blue as a premier luxury coastal destination.
The opportunity lay in partnering with a creator who could authentically showcase the 360 Blue experience while delivering measurable performance without relying on a traditional cash-based influencer budget.
Challenge & Opportunity
Objectives
Expand brand awareness among a luxury-minded, aspirational audience
Drive high-intent traffic to @360_blue
Increase discovery among new audiences beyond existing followers
Inspire travel consideration through authentic, lifestyle-driven storytelling
Maximize ROI through a strategic trade-based partnership
LTPR+ identified Hannah Brown, national television personality, author, and top-tier lifestyle creator, as the ideal partner based on her strong audience trust, proven performance in the travel vertical, and aesthetic alignment with the 360 Blue brand.
Our approach centered on:
Leveraging experiential access (a hosted stay) in place of cash payment
Prioritizing Instagram Stories as the primary traffic and engagement driver
Supporting Stories with a high-performing grid post for evergreen visibility
Crafting content that felt natural, aspirational, and deeply personal, rather than promotional
Strategy & Approach
Execution
6 Instagram Story Frames
1 Instagram Grid Collaboration Post
Performance tracked across 12 story analytics screenshots
Deliverables
Stories focused on:
Scenic property features and interior design
The hospitality experience and amenities
Beachfront lifestyle moments
Organic brand tagging and engagement touchpoints
Stories served as the primary traffic driver, where taps, reach, and retention are most influential.
Instagram Stories
Instagram Grid Post
The grid post provided:
Long-term, evergreen brand visibility
A highly shareable hero moment
Broad discovery among both followers and non-followers
Hannah Brown’s bachelorette stay at 360 Blue’s Alaya Collection property Pura Vida generated high-value organic visibility beyond social. The stay resulted in an unsolicited feature in Robb Report, delivering premium earned media exposure and reinforcing 360 Blue’s positioning within the luxury travel and lifestyle space; all with zero paid media placement.
Earned media highlight: Robb Report coverage extended reach into an affluent, design-forward audience aligned with 360 Blue’s core consumer.
Alaya Collection - “Pura Vida”
Hannah’s birthday stay at 360 Blue’s White Sands property activated a second wave of performance-driven storytelling across Instagram. Content included a high-impact grid collaboration, multiple immersive story frames, direct booking links, and link-in-bio traffic driving users straight into 360 Blue’s digital ecosystem; deepening consideration and intent beyond awareness.
White Sands Property
Results & Performance
1,315,015 total views
1,137,427+ unique accounts reached
34,039 taps to @360_blue
4,216 total interactions
Audience mix: ~96% followers / ~4% non-followers
Instagram Stories
Performance exceeded benchmarks for luxury travel content, particularly in traffic-driven actions.
1,963,792 views
43,272 total engagements
4,802 profile visits
22.8% non-follower reach (~450,000 new viewers)
Instagram Grid Post
Grid post performance significantly outperformed typical benchmarks for celebrity creators in this category.
3,278,807 total views
47,488 total engagements
38,841 profile visits to @360_blue
600,000+ new audience impressions
$80,000–$291,000+ earned media value
Combined Campaign Impact
Trade-Based Partnership: Why It Matters
This collaboration was executed entirely as a non-cash trade partnership.
Cash paid to influencer: $0
What 360 Blue provided: A hosted stay at a luxury property
Typical influencer cost avoided:
Stories: ~$25,000
Grid post: ~$60,000
Total typical cash cost: ~$85,000
$80K–$291K+ in earned media value
3.27M+ impressions
Nearly 39,000 high-intent profile visits
Elevated luxury positioning and long-term social proof
What 360 Blue received:
Impact
This partnership:
Positioned 360 Blue as a premier luxury coastal destination
Drove tens of thousands of high-intent users into the brand’s digital ecosystem
Delivered results well above category benchmarks
Demonstrated the power of strategic, experience-based influencer marketing
Established a scalable model for future trade-based partnerships
Scope of Services
Influencer identification and vetting
Trade negotiation and partnership structuring
Creative direction and content strategy
Talent communications and coordination
Performance analytics and ROI modeling
Case study development
Conclusion
Through strategic influencer alignment and trade-based partnership execution, LTPR+ delivered exceptional performance for 360 Blue; without a traditional cash spend. By leveraging experiential value, authentic storytelling, and data-driven strategy, this campaign achieved outsized reach, engagement, and earned media value while reinforcing 360 Blue’s position within the luxury travel space.
