360 BLUE X HANNAH BROWN
360 Blue x Hannah Brown:
3.27M+ Views Through a Strategic Trade-Based Influencer Partnership
LTPR+ partnered with celebrity influencer Hannah Brown to showcase 360 Blue’s luxury coastal properties through an immersive Instagram Story sequence and high-performing grid post. The collaboration generated more than 3.27 million views, 38,000+ profile taps, and six-figure earned media value — all executed as a trade (non-cash) partnership.
KEY METRICS:
3.27M+ Total Views
1.13M+ Unique Accounts Reached
38,841 Profile Visits to @360_blue
47,488 Combined Engagements
600,000+ New Audience Impressions
$80,000–$291,000+ Earned Media Value
No Cash Paid (Trade Collaboration)
Client Overview
360 Blue is a leading luxury vacation rental company offering elevated coastal experiences across Florida’s Emerald Coast and other premier destinations. Known for its beautifully designed properties and exceptional service, 360 Blue attracts discerning travelers seeking premium beachfront stays.
The Challenge
360 Blue wanted to:
Expand brand visibility among a high-value, aspirational audience
Build top-of-funnel awareness and mid-funnel consideration
Drive meaningful Instagram traffic to @360_blue
Leverage social storytelling to inspire travel and bookings
The brand sought a creator with cultural relevance, strong lifestyle authority, and proven alignment with luxury travel content.
Execution
Instagram Stories (6 Frames)
Stories focused on:
Scenic property features and décor
The hospitality experience
Beachfront lifestyle
Organic brand tagging and engagement touch points
Stories served as the primary traffic driver, where taps, retention, and reach are most influential.
Instagram Grid Post
The grid post provided:
Evergreen visibility
A highly shareable visual moment
Broad discovery through both followers and non-followers
This content served as long-term brand positioning for 360 Blue.
Our Approach
LTPR+ selected Hannah Brown — national television personality, author, and top-tier lifestyle creator — based on:
Exceptional audience trust
Strong performance history with travel content
Aesthetic and tone alignment with 360 Blue
Broad cultural reach and mainstream resonance
Deliverables
6 Instagram Story Frames
1 Instagram Grid Collaboration Post
(Analytics captured across 12 story screenshots)
Content was crafted to highlight the 360 Blue experience in a natural, aspirational, and deeply personal way.
RESULTS
INSTAGRAM STORIES
-
1,315,015 total views
1,137,427+ unique accounts reached
34,039 taps to @360_blue
4,216 total interactions
~96% followers / ~4% non-followers
-
These metrics reflect top-tier performance, especially for the luxury travel vertical.
INSTAGRAM GRID POST
-
1,963,792 views
43,272 engagements
42,000 likes
113 comments
305 shares
26 reposts
530 saves
4,802 profile visits
22.8% non-follower reach (~450,000 new viewers)
-
Grid post performance far exceeded typical benchmarks for celebrities in this category, particularly with respect to profile visits.
Combined Campaign Impact
Metric
Total Views (Stories + Grid)
Total Engagements
Total Profile Visits
Total New Audiences Reached
Total
3,278,807
47,488
The partnership achieved widespread visibility, strong engagement, and significant traffic volume.
Earned Media Value
Metric
Stories EMV
Grid Post EMV
38,841
~600,000
Total Estimated Value
$32,000 – $150,000+
$48,476 – $141,099+
Trade-Based Partnership (No Cash Paid)
This collaboration was executed entirely as a trade, not a paid influencer deal.
Cash Paid to Hannah Brown:
Why This Matters
Instead of paying Hannah her standard rates:
$25,000 for story sets
$60,000 for grid posts
Total typical cost: $85,000 cash
360 Blue obtained equivalent (or stronger) performance without cash expenditure, leveraging property inventory as the trade asset.
$80,000–$291,000+ in media value
3.27M+ total impressions
600K+ new audience exposure
Nearly 39,000 profile visits
Elevated luxury positioning
Long-term social proof and increased brand affinity
What 360 Blue Provided:
$0
A hosted stay at one of their luxury properties.
What 360 Blue Received:
Impact
This partnership:
Positioned 360 Blue as a premier luxury coastal destination
Drove tens of thousands of high-intent users into their digital ecosystem
Created aspirational storytelling that aligned with their ideal customer
Delivered measurable results well above category benchmarks
Served as a model example of strategic trade-based influencer marketing
What LTPR+ Provided
Influencer identification and vetting
Negotiation and trade structuring
Creative and content strategy
Talent communications and coordination
Performance analytics and ROI modeling
Case study development
Contact Us
Interested in a high-impact influencer strategy that maximizes value — even without cash fees?
LTPR+ helps luxury and lifestyle brands unlock measurable results through strategic partnerships and compelling storytelling.