Tight End University is a 3-day event in Nashville, Tennessee, hosted by George Kittle, Travis Kelce, and Greg Olsen, to unite the Tight End players all across the NFL. LTPR was given the opportunity to direct and execute the gifting, design the Hospitality Center, and plan activations for the 2024 event.
Overview
Objectives
LTPRs goal and objective was to enhance the TEU experience for the attendees, providing ultimate gifting as well as activations that the players and their significant others can enjoy.
Execution
We were able to secure 1.2 million dollars worth of gifting for the attendees, brands including but not limited to:
Allergan, Béis, Skindie RX by Indie RX, Lexli, Zenni, Papatui, Thorne, Joanna Vargas, LuvScrub, Alastin, Kitsch, Enhanse, Frenshe, Clarins, DIBS, Dime, Bombas, Bask, Slip, Royal Highnies, Rael, Patchology, Goo Goo Clusters, Toty, Authentic Beauty Concept, Peter Thomas Roth, Wear SPF, Stanley 1913, The Five Minute Journal, SkinMedica, Epicutis, Classic Cowboy, Big Ass Luxuries, Liforme, Elegance on 5th, Stephen’s Fine Jewelry, HD Golf Simulators, Odyssey Elixirs, Classic Cowboys, Turtle Box, Designed by Stacey Jewelry, Purpose Jewelry, Drink Symbi, Uncommon James, LMNT.
LTPR was able to bring a multitude of different activations for the attendees to participate in: Chloé Aesthetics (facials), Indie RX (Injectables), HD Golf (Simulator), Get Well Health (IV’s), Wood + Wolfe (Permanent Jewelry), Flea Style (Custom Cowboy Hats), Justin Boots (Custom Cowboy Boots).
In addition, LTPR was able to host and coordinate Claire Kittle’s Ladies Luncheon. LTPR coordinated with small boutiques and businesses around Nashville to bring a pop up shop event to Hampton Social. Featuring businesses like United Apparel Liquidators, Minnie Lane Jewelry, Brother Gee, BAL, Wood + Wolfe, and Game Day Looks.
On top of all of this, LTPR threw the first Schools Out TEU Pool Party. Partnering with Turtle Box– highlighting a co branded speaker that is waterproof and floats, tying into the theme of the event.
LTPR also was responsible for event branding, brand management, gifting, Logistics, VIP Services, Partnerships, Collaborations, Market research, Strategy development, Outreach, Community Integration, Content Creation, Photography, Videography, and Graphic Design.
Coverage
For the first time, the 2024 Tight End University received national coverage. NFL and TEU partnered for special coverage of the event, which aired on CBS on October 26th, 2024, the day before National Tight Ends Day. The special reached over 959,000 viewers.
TEU received coverage by over 375 different platforms, with over 450 million impressions.
Including but not limited to, Barstool Sports Twitter account, Sirius XM NFL Radio, NBC Sports, BroBible, and Awful Announcing.
Click here to see the broadcasted TEU special.
TEU’s own social media pages in the year of 2024 totaled:
126 posts
109M impressions
4.9M engagements
54M video views
Conclusion
Through connections and partnerships LTPR was able to execute the most elaborate TEU gifting and activation opportunities to date. The work didn’t just stop at contacting different brands, but instead aspects of event planning and branding, logistics, research, and content creation, was poured into the event, not just for TEU but representing all the other brands that poured their time and energy into Tight End University.
