Interior Design
A Viral Galentine’s Day Cross-Marketing Activation
Interior Design A Viral Galentine’s Day Cross-Marketing Activation
LTPR+ conceived and executed a premium, co-branded influencer campaign bringing together Get Into the Limelight and Spade & Sparrows through a highly shareable Galentine’s Day activation. Designed to spark organic social buzz, foster brand collaboration, and drive awareness, the campaign combined custom branding, experiential delivery, and celebrity involvement to create a moment built for virality.
Client Overview
Founded in 2016, Get Into the Limelight is a self-tanning brand created by Lindsay Schneider, known for its sulfate-free, paraben-free, and 100% vegan formulas—paired with a signature chocolate scent. The brand has cultivated a loyal following through clean ingredients, approachable luxury, and personality-driven marketing.
Spade & Sparrows, founded by Kaitlyn Bristowe, is a lifestyle wine brand celebrated for its playful tone, strong community, and celebrity-backed visibility.
Challenge & Opportunity
Get Into the Limelight sought a campaign that would go beyond traditional influencer gifting; one that felt fresh, premium, and culturally relevant while driving meaningful brand awareness and social engagement. The challenge was to cut through a crowded beauty and lifestyle space with a concept bold enough to stand out organically.
The opportunity was to create a cross-marketing moment that merged complementary brands, leveraged celebrity involvement, and delivered a visual and experiential moment influencers would be excited to share.
Objectives
LTPR+ was tasked with developing and executing a full-scale cross-marketing campaign with the following goals:
Identify and secure a complementary brand partner aligned with Get Into the Limelight’s audience and values
Design cohesive, co-branded creative and packaging for the collaboration
Foster and leverage relationships with additional lifestyle brands to participate in the activation
Conceptualize and produce a visually striking, buzz-worthy PR package from start to finish
Curate an exclusive list of micro-to-macro influencers to drive organic reach and engagement
Create and roll out all campaign content to maximize visibility, virality, and brand awareness
Strategy & Approach
LTPR+ developed a Galentine’s Day–themed activation centered around indulgence, fun, and surprise. By pairing Get Into the Limelight with Spade & Sparrows, we aligned two brands that naturally complemented one another, beauty and lifestyle, while appealing to a shared, socially active audience.
The strategy focused on:
Experiential influencer marketing over standard gifting
High-impact visuals designed for social sharing
Celebrity involvement to elevate reach and excitement
Thoughtful brand integration to ensure every product felt intentional
Execution
After four months of planning, LTPR+ executed a premium PR drop featuring custom pink mini fridges curated with everything needed for the ultimate Galentine’s Day celebration.
Each fridge included:
Custom Get Into the Limelight x Spade & Sparrows tanning and wine bundle
Frigidaire pink mini fridge
Wine Glasses from Anthropologie
Candle from Big Ass Luxuries
Party games from What Do You Meme
Poppy & Peep Chocolates
Complimentary tickets to Thunder From Down Under (Nashville)
Kaitlyn Bristowe’s signature Spicy Jalapeño Rosé Spritz recipe
To elevate the experience further, Kaitlyn Bristowe personally delivered the fridges, accompanied by escorts from Thunder From Down Under. Creating genuine surprise moments that translated into high-energy, organic social content.
Influencer & Brand Participation
The activation brought together:
Celebrity founder involvement
Multiple lifestyle brand partners
A curated mix of micro and macro influencers
This collaborative approach amplified reach across multiple audiences while strengthening relationships between participating brands.
Impact & Results
Generated high-volume organic social content across Instagram
Delivered strong engagement through authentic influencer reactions
Increased brand awareness for Get Into the Limelight and Spade & Sparrows
Strengthened cross-brand relationships and future collaboration opportunities
Reinforced LTPR+’s ability to execute large-scale, creative-led activations
“This is the coolest thing ever!”
— Jessie James Decker
“Oh my god this is the best PR package ever!”
— Kristin Cavallari
“The highlight of my week!”
— Logan Rae Hill
“Coolest PR delivery ever!”
— Tia Booth Mock
Conclusion
This Galentine’s Day cross-marketing campaign showcased LTPR+’s ability to lead visionary, end-to-end creative projects that blend branding, influencer strategy, celebrity partnerships, and experiential marketing. With full creative control, LTPR+ delivered a campaign that exceeded client expectations, delighted participating brands, and created a moment designed for organic buzz and cultural relevance.
The success of this activation reinforced the power of thoughtful collaboration and strategic creativity in driving meaningful brand impact.
