Overview
Founded in 2021, Reshelled is a shell jewelry brand owned by Jessie Taylor, created to bring thoughtfully crafted, coastal-inspired designs to a growing community of consumers seeking unique, handmade accessories. As the brand continued to grow, Reshelled sought increased visibility and credibility within the fashion and lifestyle space to reach new audiences beyond its owned channels.
LTPR+ was engaged to support public relations and brand exposure, leveraging media placements, influencer visibility, and strategic integrations to elevate Reshelled’s presence and position the brand alongside established names in fashion, lifestyle, and experiential events.
As an independent, founder-led jewelry brand, Reshelled faced the challenge of standing out in a crowded accessories market dominated by large, well-established labels. While the brand’s craftsmanship and story resonated with customers, gaining recognition from high-profile publications and influencers required strategic connections and targeted outreach.
Challenge & Opportunity
The opportunity lay in introducing Reshelled to editorial, influencer, and experiential platforms that could rapidly build credibility and awareness. Through thoughtful placement and brand-aligned exposure, LTPR+ had the opportunity to elevate Reshelled’s perception and connect the brand with audiences who value distinctive, story-driven jewelry.
Objectives
LTPR+’s objective for Reshelled was to increase brand visibility and credibility through earned media coverage and influencer support. Our goals included securing placements in respected fashion and lifestyle publications, expanding awareness through influencer features, and introducing the brand into high-impact experiential environments.
We aimed to position Reshelled as a desirable, fashion-forward jewelry brand, while creating opportunities for the brand to be seen in editorial content, social media, and curated brand moments.
LTPR+ implemented a targeted public relations strategy focused on quality placements over quantity. Our approach prioritized editorial credibility, influencer alignment, and strategic brand integrations that reflected Reshelled’s aesthetic and values.
By leveraging existing industry relationships, we pursued placements in fashion-forward publications, partnered with influencers whose audiences aligned with the brand, and identified opportunities for Reshelled to be organically featured within larger campaigns, collaborations, and experiential events. This multi-channel approach ensured consistent visibility across both editorial and social platforms.
Strategy & Approach
Execution
LTPR+ executed a strategic outreach campaign that resulted in high-impact editorial placements, including a feature in British Vogue and a cover placement in Beach Happy’s Winter 2024 Issue. These placements significantly elevated Reshelled’s credibility within the fashion and lifestyle space.
In addition to editorial coverage, LTPR+ secured influencer features with creators including Mallory Ervin, Hunter Premo, Shannon Ford, Taylor Monaco, Holland Smith Paterno, and Jenny Ly, expanding the brand’s reach through organic social exposure.
Through LTPR+’s industry connections, Reshelled Jewelry was also featured in the Dani Austin x Big Ass Luxuries collaboration shoot, where pieces were styled on all models. Further extending the brand’s experiential presence, Reshelled was included as a vendor in the DIBS CMT gifting suite and participated in the 2023 Tight End University, introducing the brand to new audiences through high-profile events.
British Vogue
Beach Happy Magazine – Winter 2024 (Cover Feature)
In addition to editorial coverage, Reshelled gained visibility across social media through influencer features and branded moments tied to nationally recognized collaborations and events.
Coverage & Media Impact
Results & Impact
Introduced Reshelled to new audiences through fashion shoots, gifting suites, and experiential events
Strengthened the brand’s positioning as a boutique, fashion-forward jewelry label within the lifestyle and accessories market
Secured top-tier editorial placements, significantly elevating brand credibility
Expanded brand awareness through influencer support and social amplification
Conclusion
Despite a limited engagement period, LTPR+ successfully elevated Reshelled Jewelry’s visibility through strategic media placements, influencer partnerships, and experiential integrations. By securing high-profile editorial coverage and placing the brand within respected fashion, lifestyle, and event environments, LTPR+ helped Reshelled gain meaningful exposure and credibility within the industry.
This approach reinforced Reshelled’s position as a growing, thoughtfully crafted jewelry brand and laid a strong foundation for continued brand awareness, audience growth, and future opportunities.
